Focusing on Literacy for Universal Partnerships & Licensing Group, The Library of Congress, and the Ad Council
The Library of Congress and the Ad Council chose Curious George as the focus for a full advertising campaign to communicate and encourage parents to read with their children. We had fun monkeying around through the Curious George archives to develop fresh creative visuals and headlines that brought the message home.
The final solutions were illustrated and applied to a full range of web banners, print and outdoor display applications like billboards and bus stop signage. Universal Partnership’s & Licensing group created an edited video from the Curious George television series footage to compliment the creative. Who better then Curious George to help get parents to read to their kids!